B2B content strategy & SEO services
tailored for B2B marketing teams
Fill your marketing website with content B2B audiences actually want: Relevant, authoritative, and optimized for the changing world of SEO.
Trusted by some of the best in B2B
Can your B2B marketing content keep up with the future of search?
The way your prospects find solutions like yours is changing. Is your content positioning your B2B website as an original, authoritative resource? Or are you ‘just another blue link’?
The prospect searches using a keyword and a bit of context.
Authoritative, keyword-rich pages are served near the top of the results, along with short snippets to answer certain questions faster.
The prospect either leaves with their question answered by the snippet, clicks a link in search of more information, or keeps scrolling.
Prospects type long, complex queries using natural language instead of brief keywords.
The search engine uses AI to provide a detailed, personalized response, including follow-up information and context based on what it knows about the user.
These responses are built from authoritative, current sources and often cited in a small section at the top of the page.
The prospect either leaves with their question answered by the AI summary, clicks a link in search of more information, or keeps scrolling.
Our services
Research & strategy
Keyword research and content optimization
The days of high-volume, low-competition keywords are coming to an end. For B2B marketing teams, the opportunity lies in researching what prospects really want, down to the most specific search query, and building a content strategy to serve your ideal buyer.
- Keyword research and recommendations
- B2B content creation and optimization
- Content audits for existing content
- Website review for navigation & user experience
- Competitive SEO analysis
- Search user intent analysis
Content creation
Content marketing
Great B2B marketing content informs curious prospects, addresses their specific concerns, and persuades them to choose your solution. We work closely with Product teams to make accurate, effective, on-brand content that aligns to every stage of the B2B buyer journey.
- Identifying content channels
- Ideating topics
- Building content calendars
- Creating B2B marketing content
- Reviewing content for accuracy, brand alignment, and search viability
- Distributing and syndicating content across channels
Reporting & analysis
Content reporting, analysis, and recommendations
We make it easy for B2B teams to understand their content performance with regular reporting, simple dashboards, and insight-rich analysis — so you can focus your marketing content budget on topics and tactics that work.
- Content performance metrics review (monthly or quarterly)
- KPI and goal recommendations
- Ongoing analysis based on evolving trends and opportunities
Technical optimization
Technical and on-page optimization
Visitors, investors, and search engines are relying on you to make your content findable, visible, and consumable wherever they are. We’ll make sure your site displays your content quickly and securely to create a consistent brand presence across devices.
- Site speed and performance optimization
- Optimizing content for mobile devices
- Error monitoring (broken links, crawl errors, etc.)
- Schema markup and XML sitemaps for efficient search engine indexing
- Ensuring SSL, HTTPS, and other website security standards
- Performance tracking for measuring impact of optimizations
Our services
Additional ways we support B2B marketing teams
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B2B website strategy, design & development
Showcase your brand and keep your website aligned with your go-to-market strategy.
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B2B marketing automation strategy & administration
Strategize and execute campaigns within your marketing automation tool.
Where to go next
Our pricing
Fair pricing and honest billing. No surprises and no frustrations.
- Hourly rate: $125 per hour
- Transparent invoices
- No retainers, no minimums
- Value-driven methodology
Get recommendations that transform your website strategy and execution
We audit your website and provide a comprehensive report to transform your website experience into a critical resource in your prospect’s decision-making process.