The Uncover Report
Get recommendations to improve your B2B website
Our audit dives deep into your B2B website and delivers a comprehensive report on your website strategy, content, and automation. We’ll identify gaps, starting points, and how to transform your site for better B2B marketing performance.
Trusted by some of the best in B2B
The problem Managing a B2B marketing website feels like an endless cycle of questions, tasks, and follow-up.
Strategy, design, development, content, SEO, automation — staying on top of everything is nearly impossible. B2B marketing teams are often stuck just keeping up, rather than finding ways to make their sites work better.
The outcome Learn how to turn your ‘so-so’ B2B marketing website into a critical resource for buyers.
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Outcomes
Short term
Action steps for quick website wins.
Long term
A clear, long-term vision for your website strategy to help you get away from one-and-done initiatives.
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Outcomes
Short term
Analysis on the state of your marketing and how your website helps (or hinders) the buying journey.
Long term
An up-to-date, third-party document of your marketing strategy to keep your team and vendors aligned.
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Outcomes
Short term
Immediate insights into which strategies, operations, and execution methods are effective — and which ones need work.
Long term
A point-in-time baseline for continuous evaluation of your strategy, operations, and execution as you advance your marketing activities.
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Outcomes
Short term
An easy scorecard you can show your leadership team to justify marketing budgets.
Long term
A framework for optimizing marketing resources and keeping leadership buy-in.
Request The Uncover Report
- Audit report focused on Marketing automation
- 2 hours of strategy consulting after our report presentation
Select a specific audit type below:
Frequently asked questions
Here is what we generally need to build your Uncover Report:
- Access to marketing and sales documentation: To provide accurate website insights and recommendations, we need to understand your company's go-to-market strategy. After conducting independent research and meetings with your team, we’ll use this information to build your website strategy handbook in Step 1.
- Point of contact: Typically, this is the person who manages your website. They will act as the liaison between Convey Digital and your team, providing context about your website, answering questions, and supplying marketing strategy resources and documents.
- Access to marketing tools: We need access to your key elements of your marketing tech stack, including your marketing automation tool, Google Search Console, Google Analytics, and Google Tag Manager to deliver precise website insights and recommendations.
If you don't have all this information ready, or if you can’t provide access to your tools right away, no problem — we’ll connect with your team to work out a plan for getting the necessary information.
The Uncover Report is specifically designed to assist B2B marketing teams with a sales-assisted go-to-market strategy. If this describes your team, you're an ideal candidate for our report. If you're uncertain, please reach out to us, and we'll help determine the best path forward. If we're not the right fit, we can likely recommend someone who is!
Yes, your report is completely confidential and private. We do not share your information with any third parties, and we won’t use information from your Uncover Report in our own materials without your explicit permission.
On the other hand, your Uncover Report is yours to do with as you please. If you want to share your Uncover Report with another vendor, agency, or partner, be our guest!
No. The Uncover Report is designed to provide a starting point and roadmap for a long-term website strategy, so likely won’t lead to a quick win.
If you just need more website traffic, more MQLs, or a new homepage, talk to us about our individual website design, content marketing, and automation services. If it’s still not a great fit, we can also recommend other vendors who can provide short-term engagements and one-off services.
We estimate a minimum of 20 hours for your main point of contact with Convey, with more time allotted for each additional stakeholder you choose to include. Here’s how it breaks down:
- Main research contact (8–16 hours): We request a point person to act as the liaison between Convey Digital and your team. This person will provide context about your website, answer questions, and supply marketing strategy resources and documents. We estimate this will require about 8-16 hours of their time, though this can vary based on their desired level of involvement.
- Check-ins and approvals (3–4 hours per stakeholder): Additionally, we will have several check-in and approval meetings throughout the process to ensure we are aligned with your go-to-market strategy and goals. We estimate 3-4 hours per additional stakeholder for these meetings and check-ins.
- Report review (6 hours per stakeholder): After delivering the Uncover Report, we provide 6 hours of additional website strategy consulting to maximize the insights and recommendations from the report. These hours are typically spent in working sessions, so please allocate 6 additional hours for each stakeholder who wishes to participate in these meetings.
Our specialty is B2B marketing websites, so it wouldn't be right for us to complete a report for an ecommerce experience and system. But we do know some great vendors who could help, and we’d be happy to provide a recommendation!
Yes! In fact, we’d love to help you get to work on our findings. In addition to the Uncover Report, we offer agency services for B2B marketing teams in mid-market and enterprise companies:
- Website strategy, design, and development
- Content strategy and search engine optimization
- Marketing automation strategy and administration
If you’re curious how we can help, or just want to talk about your B2B marketing website, ask a question using the form below or schedule some time with our strategist and founder.
Our services
How we support B2B marketing teams
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B2B website strategy, design & development
Showcase your brand and keep your website aligned with your go-to-market strategy.
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B2B marketing automation strategy & administration
Strategize and execute campaigns within your marketing automation tool.
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B2B content strategy & SEO
Define your content strategy, create better B2B content, and optimize your website for modern search.